Department: Marketing

Reports to: Marketing Director/Manager

Summary:

We are seeking a dynamic and results-oriented Digital Marketing Specialist to join our team. The ideal candidate will be responsible for planning, implementing, and managing our digital marketing strategies to increase brand awareness, generate leads, and drive sales.

Responsibilities:

• Develop and Execute Digital Marketing Campaigns: Plan and execute comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, content marketing, and display advertising.
• Manage Social Media Presence: Design, build, and maintain our social media presence across multiple platforms. Develop engaging content, interact with followers, and analyze performance.
• Optimize Website and Landing Pages: Collaborate with internal teams to create effective landing pages and optimize the user experience to improve conversions.
• Analyze and Report on Performance: Track, measure, and analyze the performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Identify trends, insights, and areas for improvement.
• Conduct Keyword Research and SEO Optimization: Research and identify relevant keywords and optimize website content to improve search engine rankings.
• Stay Up-to-Date with Industry Trends: Keep abreast of the latest digital marketing trends, technologies, and best practices to ensure our strategies remain innovative and effective.

Requirements:

• Education: Bachelor’s degree in marketing, communications, or a related field.
• Experience: Proven experience in digital marketing, with a strong understanding of various channels and platforms.
• Skills:
  • Strong analytical and data-driven decision-making skills
  • Excellent communication and interpersonal skills
  • Proficiency in using various digital marketing tools and platforms
  • Creative thinking and problem-solving abilities
  • Ability to work independently and as part of a team

Additional Qualifications (Preferred):

• Certifications in Google Ads, Google Analytics, or other relevant platforms.
• Experience in specific industries or verticals.
• Knowledge of HTML, CSS, or other web development languages.

Benefits:

• Competitive salary and benefits package
• Opportunities for professional development and growth
• Collaborative and innovative work environment

If you are a passionate and results-driven digital marketing professional looking to make a significant impact, we encourage you to apply!